Brown Motors History

Established in 1898, Brown Motors has grown to become a premier Ford, Lincoln, Chrysler, Dodge, Jeep and Ram auto dealer in the Northern Michigan region. Brown Motors has always strived to provide the best customer service to our many customers over the years.

Brown Motors was founded 124 years ago by Ben Brown, grandfather Steve & Brown, as a harness shop in downtown Charlevoix. Brown sold the newly invented Ford motor cars. In 1924, Brown became a Dodge dealer making the company one of the oldest Dodge dealerships. In 1937, Brown opened a second Dodge dealership in downtown Petoskey (Grain Train parking lot).

Second generation owners, Floyd and Lewis Brown, made many changes in their successive years of ownership. In 1968, the Charlevoix location was sold; Chrysler was added in 1975; a year later Brown Motors moved from downtown Petoskey to the Harbor Springs-Petoskey Road. The Ford, Lincoln, Mercury franchise was added in 1986.

In 1986 third generation owner, Steve Brown, purchased the dealership from his dad when he retired. In 1996 Brown Motors Ford Lincoln Mercury moved into a new facility at 2170 US 31 North in Petoskey. Then, in January 2009 Brown Motors Chrysler Dodge joined Brown Motors Ford Lincoln Mercury north of Petoskey with a new showroom and combined service and parts operations. Jeep was added in June 2009 and in January 2011 the Mercury brand was retired.

In 2012, Steve's son Derrick began work at Brown Motors.  In 2021 Derrick became co-owner of Brown Motors alongside his dad.  

Over the years, Brown Motors may have changed from servicing four hooves to four wheels transportation, but the name and commitment to the customer have remained the same. Brown Motors offers a state-of-the-art showroom, Parts & Service Centers including Quick Lube and a Finance Department. Whether you are in need of a new Ford or Lincoln vehicle or Motorcraft parts and service for your current vehicle, Brown Motors of Petoskey is here to assist you with all of your automotive needs just as they have for over 10 decades!

We look forward to serving you, our valued customer, for years to come. Please stop by our dealership, located at 2170 N US Highway 31, Petoskey, MI and speak with one of our representatives today.